ISHLAB CHIQARISH JARAYONLARINI STRATEGIK RIVOJLANTIRISHDA MARKETING FAOLIYATI
https://doi.org/10.5281/zenodo.15307482
Keywords:
marketing, strategik rivojlanish, ishlab chiqarish, bozor tahlili, mahsulot raqobatbardoshligi, marketing strategiyasiAbstract
Mazkur maqolada marketing faoliyatining ishlab chiqarish jarayonlarini strategik rivojlantirishdagi o‘rni va ahamiyati tahlil qilinadi. Raqobatbardosh mahsulot yaratish, bozor talabini o‘rganish, samarali reklama va sotuv strategiyalarini ishlab chiqish orqali korxonalar o‘z ishlab chiqarish faoliyatini qanday optimallashtirishi mumkinligi yoritib beriladi. O‘zbekiston korxonalarining amaliy tajribalari asosida marketing faoliyatining ishlab chiqarishga ta’siri o‘rganiladi hamda mavjud muammolar va ularni bartaraf etish bo‘yicha takliflar bildiriladi.
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