MARKETING KONSEPSIYALARI VA ULARNING EVOLYUTSIYASI

https://doi.org/10.5281/zenodo.14551486

Authors

  • Yaxiyayeva Muxayyo Mirzo Ulug‘bek nomidagi O‘zbekiston Milliy universitetining Jizzax filiali Author

Keywords:

marketing konsepsiyalari, marketing evolyutsiyasi, , mahsulotga yo‘naltirilgan marketing, sotishga yo‘naltirilgan marketing, , mijozga yo‘naltirilgan marketing, ijtimoiy marketing, raqamli marketing, bozor sharoitlari

Abstract

Ushbu maqola marketing konsepsiyalarining tarixiy rivojlanishi va ularning hozirgi kunda amaliyotda qanday qo‘llanilishini o‘rganadi. Marketing sohasidagi asosiy yondashuvlar va konsepsiyalar, bozor sharoitlari, texnologik inqiloblar va mijozlar ehtiyojlarining o‘zgarishi bilan qanday rivojlanib borishi tahlil qilinadi. Maqolada marketing konsepsiyalarining rivojlanish bosqichlari, jumladan, mahsulotga yo‘naltirilgan, sotishga yo‘naltirilgan, mijozga yo‘naltirilgan va ijtimoiy marketing konsepsiyalari kabi asosiy yondashuvlar ko‘rib chiqiladi. Shuningdek, raqamli marketing va innovatsion marketing metodlarining zamonaviy tendensiyalari ham muhokama qilinadi. Maqola marketing sohasidagi zamonaviy yondashuvlar, shuningdek, kompaniyalarning bozorni anglash, mijozlar bilan aloqalarni samarali boshqarish va uzoq muddatli muvaffaqiyatga erishish uchun amalga oshiradigan strategiyalarga alohida e'tibor qaratadi. Marketing konsepsiyalarining evolyutsiyasi, shuningdek, zamonaviy marketingning ekologik va ijtimoiy mas'uliyatga qaratilgan yondashuvlarini tushunishga yordam beradi.

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Published

2024-12-06

Issue

Vol. 1 No. 2 (2024): The main directions of socio economic development of New Uzbekistan: problems and solutions (Part 2)

Section

SECTION 1.

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How to Cite

Yaxiyayeva , M. (2024). MARKETING KONSEPSIYALARI VA ULARNING EVOLYUTSIYASI: https://doi.org/10.5281/zenodo.14551486. International Scientific and Practical Conference, 1(2), 83-86. https://bestjournalup.com/index.php/ispc/article/view/865