MCDONALD'S MARKETING STRATEGY
https://doi.org/10.5281/zenodo.15709099
Keywords:
McDonald's, marketing strategy, brand image, segmented marketing, digital marketing, customer loyalty, franchising, fast food, market trends, social media, Local marketing, Customer Experience, Data Analytics, brand awareness, global successAbstract
This article is dedicated to analyzing McDonald's marketing strategy, exploring its role in achieving global success. The study examines key elements such as the company's brand image, segmented marketing approach, and digital marketing strategy. The historical development of McDonald's, its adaptability to market trends and its interaction with customers are analyzed.
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References
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