MCDONALD'S MARKETING STRATEGY

https://doi.org/10.5281/zenodo.15709099

Authors

  • Musaxonov Rustam Musaxon o‘g‘li Senior lecturer at Tashkent University of Applied Sciences, Faculty of Economics, Department of General Economic Sciences Author
  • Yunusov Sanjar Abdunabi o‘g‘li Tashkent University of Applied Sciences, Faculty of Economics, student of the ECOWK-22-02 group of Economics Author

Keywords:

McDonald's, marketing strategy, brand image, segmented marketing, digital marketing, customer loyalty, franchising, fast food, market trends, social media, Local marketing, Customer Experience, Data Analytics, brand awareness, global success

Abstract

This article is dedicated to analyzing McDonald's marketing strategy, exploring its role in achieving global success. The study examines key elements such as the company's brand image, segmented marketing approach, and digital marketing strategy. The historical development of McDonald's, its adaptability to market trends and its interaction with customers are analyzed.

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References

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson Education.

McCarthy, E. J. (1960). Basic marketing: A managerial approach. Homewood, IL: Irwin.

Ritzer, G. (2004). The McDonaldization of society. Pine Forge Press.

Schlosser, E. (2001). Fast food nation: The dark side of the all-American meal. Houghton Mifflin.

Smith, J. (2020). Marketing strategies for the 21st century. New York: Business Expert Press.

Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing: Integrating customer focus across the firm. McGraw-Hill/Irwin.

Love, J. F. (1986). McDonald’s: Behind the arches. Bantam Books.

McDonald’s Corporation. (2023). Annual Report. https://corporate.mcdonalds.com/

Statista. (2023). Fast Food Industry – Statistics & Facts. https://www.statista.com/

MarketingProfs. (2023). McDonald’s Marketing Strategy Analysis. https://www.marketingprofs.com/

Published

01.06.2025

How to Cite

[1]
R. Musakhanov and S. Yunusov, “MCDONALD’S MARKETING STRATEGY: https://doi.org/10.5281/zenodo.15709099”, SSAI, vol. 2, no. 3, pp. 33–40, Jun. 2025, Accessed: Jul. 22, 2025. [Online]. Available: https://bestjournalup.com/index.php/ssai/article/view/1872

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