MCDONALD'SNING MARKETING STRATEGIYASI
https://doi.org/10.5281/zenodo.15709099
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McDonald’s, marketing strategiyasi, brend imidji, segmentlangan marketing, raqamli marketing, mijozlar sodiqligi, franchayzing, tez ovqatlanish, bozor tendensiyalari, ijtimoiy media, mahalliy marketing, mijozlar tajribasi, ma’lumotlar analitikasi, brend xabardorligi, global muvaffaqiyatAbstrak
Ushbu maqola McDonald’sning marketing strategiyasini tahlil qilishga bag‘ishlangan bo‘lib, uning global muvaffaqiyatga erishishdagi rolini o‘rganadi. Tadqiqotda kompaniyaning brend imidji, segmentlangan marketing yondashuvi va raqamli marketing strategiyasi kabi asosiy elementlar ko‘rib chiqiladi. McDonald’sning tarixiy rivojlanishi, bozor tendensiyalariga moslashuvchanligi va mijozlar bilan o‘zaro munosabatlari tahlil qilinadi.
Yuklashlar
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