THE ROLE OF END-TO-END ANALYTICS IN DIGITAL MARKETING
Keywords:
digital marketing, influencer, brand development, internet platforms, mobile technologies, end-to-end analytics, SMM, UGS, SEO, SEM, context marketingAbstract
In our current scientific research, information is provided about the characteristics, types, advantages and components of digital marketing and why it cannot be effective without end-to-end analytics.
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